What Your E-commerce Site Looks Like Can Change Your Sales By 45%

Your e-commerce website is more than a place to sell products. Your site should also be an effective marketing tool for driving new sales, increasing your existing customer base, and building loyalty as well as brand awareness. For this reason, it's important to consider how the design, layout, and overall look of your site affect the sales generated from it and how you can use this data to improve your overall business strategy. The elements listed below should be considered from your website to make sure you boost sales.

Website Colors.

There are many factors that affect sales on an e-commerce site, but one of the most important is the look and feel of the design. The colors used in your website can have a huge impact on how people feel about your products and brand, so it's important to choose the right ones for your audience.

Here are some tips for choosing color schemes that work:

• Choose 2-3 main colors and then use them throughout your site in different shades or tones. This will make your site look cohesive and consistent.

• Use complementary colors to create contrast between different sections of your site, while still maintaining harmony overall. This can help draw attention to certain elements of your design, like calls to action or product images.

• Choose a complimentary color scheme (one color paired with its opposite on the color wheel). This creates a soothing atmosphere that may be more appealing to certain types of shoppers than others—it all depends on who you're trying to attract!

Access to categories

One of the most important factors that influence the buying process is access to categories. This can be achieved through a number of different ways.

The first way is by dividing your products into groups. For example, if you are selling shoes, you can group them according to type (flat shoes, high heels etc.) or color (black shoes, brown shoes, etc.). Then, each group should have its own page so that people can easily find what they are looking for.

Another way is by using subcategories. You can divide your products into smaller groups within categories such as women's clothes or men's clothes under fashion, then further subcategorize them based on style (trendy vs classic).

 

Another way is by using filters such as price range or color scheme; this will allow users to narrow down their search results even further until they find exactly what they need without spending too much time looking through hundreds of products at once.

Visibility of Marketing Campaigns Discounts and Offers

It is a fact that the more visible your marketing campaigns are the better your sales will be. In the case of online stores, this means that pop-ups and carousels should be used as often as possible. This is because they are important tools for increasing visibility and attracting customers

When you're shopping online, it's easy to get distracted from your original mission. When there are thousands of products on a site, it's easy to get lost in the options and lose track of what you came for. That's why companies use marketing campaigns like discounts and offer to get your attention.

 

For example, if you've been looking at shoes and then decide to browse shirts, an e-commerce site might use a pop-up to let you know about a sale on shoes in hopes that you'll buy them instead of the shirt. This is effective because it gets your attention while reminding you that they have deals going on right now!

Showcase new and trending products on the Home Page.

The home page is a very important part of an e-commerce site. It can make or break the entire site. The home page is the first thing a customer sees when they visit your site, so it's important that you create an experience that makes them want to stay and shop with you.

Here are 5 ways to make sure your home page doesn't turn customers away:

1. Showcase new and trending products on the home page

2. Make sure there are no errors on your site when you're showing off new products (like spelling mistakes)

3. Have a clear call-to-action for each product that tells the customer what they need to do next (like "add to cart")

4. Include images of each product so people can see exactly what they're getting before they buy it.

 

5. Keep your copy short and sweet and focus on benefits rather than features

 

Post Clear Pictures.

Don't underestimate the power of a picture.

Your ecommerce site is like a storefront window. It's the first thing people see when they're looking at your product, and it's what will either draw them in or turn them away. So when you're making your website, make sure you're posting clear pictures of your products.

 

It's not just about how good the photo looks—it's about how easy it is to see what you're trying to sell. If someone has trouble seeing what something looks like, they won't be interested in buying it. And if they can't relate to the product in any way, they're not going to want anything to do with it either.

Have clear and extensive descriptions of products

Having clear and extensive product descriptions on your eCommerce store is vital to your sales.

Why? Because it helps your customers make a decision.

If they are not sure if they want to buy the product or not, they will not buy it. You need to make sure that your customers know what they are buying, so that they can make an informed decision about whether or not to spend their money on it.

Your product descriptions should include:

- Clear images of the product

- All of the relevant details about the product (size, color, material, etc.)

 

- How to use it (if applicable)

 

Make sure the UI is mobile friendly

What your eCommerce site looks like can be the difference between a customer buying from you or going somewhere else.

You might think that it doesn't matter how your site looks, as long as it works. But if you want to sell more products, you have to make sure that your UI is mobile friendly.

Your website needs to be optimized for mobile devices—no matter what kind of product or service you're selling. In fact, the majority of people use their phones to browse online and research products before they decide which ones they want to buy.

 

If your eCommerce site isn't optimized for mobile devices, then it's likely that people will bounce off of it quickly and move on to another site that they can use on their phones or tablets.

When browsing for products online, nearly every detail matters. Your product detail page is often the last opportunity you'll have to sell a customer on why they need your product and convince them to buy it. If you don't manage to nail all of the little details - and a few big ones in particular - you could miss out on the sale.