What Your E-commerce Site Looks Like Can Change Your Sales By 45% Your e-commerce website is more than a place to sell products. Your site should also be an effective marketing tool for driving new sales, increasing your existing customer base, and building loyalty as well as brand awareness. For this reason, it's important to consider how the design, layout, and overall look of your site affect the sales generated from it and how you can use this data to improve your overall business strategy. The elements listed below should be considered from your website to make sure you boost sales. Website Colors. There are many factors that affect sales on an e-commerce site, but one of the most important is the look and feel of the design. The colors used in your website can have a huge impact on how people feel about your products and brand, so it's important to choose the right ones for your audience. Here are some tips for choosing color schemes that work: • Choose 2-3 main colors...